The Development Strategy Research Of AE Company

IT products market with replacement fast, high technology, fiercecompetition in the industry and so on. In recent years, with the developmentof cloud computing, big data, networking and other emerging ITtechnologies, the traditional PC industry, and a serious decline, the rapiddevelopment of mobile Internet, which not only broke the pattern of ITenterprise development, also showed a huge market potential. AE is amanufacturing enterprise IT, currently the face of changes in the externalenvironment, develop the right strategy has become imperative.In this paper, AE companies for the study, the use of strategicmanagement theory and SWOT analysis of the company’s internal andexternal environment AE for a more comprehensive study, the lack of firmgrasp of existing growth momentum, the product structure cannot adapt tothe latest mobile internet the main problem of market development, on thisbasis, the paper presents a general idea of AE five-year development strategyfor the company’s future strategic objectives, strategic focus and strategyimplementation stage division, explained the strategy to implement therelevant policies. In the study of strategy implementation strategies, the paperproposes a departure from the strategy of human resource management modelto adjust and improve product innovation; optimize the product structure,concerned with mobile and smart production, research and development;origin overseas markets image and expand overseas marketing channels;strengthen strategic alliances and seeking development through cooperationand so on. This paper studies the company for AE correctly grasp the trend of themarket, to develop and promote the healthy development of the company’sstrategy has practical significance and application value. IT products forindustry related companies have guidance and reference.