| Basing on 3M fluoro cleaning product marketing strategy in china market, This paper introduces the history of cleaning product and current situation in china, then begin to analyze the internal and external environment for 3M fluoro cleaning product. At the same time, we discuss the main competitors'marketing strategy in china market. From 4P's theory, this thesis studied the marketing strategy for 3M cleaning product and also work out a product blue ocean strategy, which can provide new opportunity for 3M cleaning products. Last but not the least, the paper discuss how to carry out the new strategy. |
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