A Study On M Group Juice Project Investment Evaluation

Currently, one of the important measures by national financial aid rural economicdevelopment is supported leading agricultural industrialization enterprises. M Group,selected as one of the agricultural industrialization leading enterprises by Hebeiprovince had possesses advantages in several fields as technology, resources andtalented. To adapting demand of the market and growth of the enterprise, this groupplans to invest a project which including300,000tons of juice (Feral Jujube Juice).Based on this investment project, our research will use several study:Applyingcombination of theoretical analysis; Empirical analysis, Qualitative analysis withquantitative analysis; Field survey.Combining with domestic and other foreigninvestment theories, our research will represent a project investment research reportwhich focuses on enterprise credit, economic benefits of the project, environmentalbenefits of the project and other aspects to provide decision-making reference foragricultural development funds.After project evaluation studies suggest that M Groups`300,000tons juiceproject represents the enterprise possesses advanced production technology and strongcompetitiveness in the market by using the “pre-steaming permeability juiceextraction technology”; It also got high return on project investment, expectingfinancial income and higher other Profitability evaluation indicators. They all abovethe benchmark profit level of the same industry. With implanting of the agriculturegrowth funds, it will be not only improve the benefits of enterprises and socialeconomic efficiency, standing at the same direction with national industrial policy andinvestment, but also shows higher return and investment values to investors.The successful implementation of the project will raise the production capacityand out put value for M Group. With the original, ecological, green and healthyattributes of Feral jujube juice, it will also bring the new achievement in domesticbeverage. Based on this green juice product, M Group will become one nationalenterprise that enrich people and benefits this nation soon.