Research On N Company’s Goodyear Brand Marketing Strategies Under Agency Model

In the face of the rapid development of China’s economy, and the increasinglyfierce market competition has brought opportunities and challenges in this field, allwalks of life to the survival of the fittest incentive competition to survive, andeventually become a leader. In the production technology and production equipmentis not much difference between the circumstances, only enterprises set up a perfectmarketing strategy, can obtain the ideal in the market share and sales performance.N company is specialized in selling of imported industrial belt and accessorieswhich founded in2005. N company currently annual sales are about20million CNYand be the Goodyear brand industrial belt authorized dealer. The company isheadquartered in Shanghai and has five dealers in China, which inChongqing,Tianjin. Changsha, Qingdao, Guangdong, Shenzhen and Shenyang. Ncompany now has being initial formation of the current distribution network. Incombination with the marketing theory and method, the study on how the N company makesmarketing strategy in proxy model.Firstly, we briefly described and analyzed the meaning of first brand agency,marketing strategy and related theories which laid a theoretical foundation for how theN company making marketing strategy in proxy model.Then analyzes the N company from thesight of external environment, in order to find out the opportunities and threats; and then, in the Ncompany fume purification products face internal and external environment in detail, on the basisof a thorough analysis, combined with the SWOT theory of market segmentation and targetmarket selection; N competition company Goodyear marketing environment analysisfor studying the Goodyear brand industrial belt market positioning. Secondly, use ofMarketing Management4P theory, build N company in proxy mode Goodyear brandmarketing strategy by four aspects which is products, channels, pricing andservice,that is things plan, price plan,saleing plan and service plan; In the last, weconsider solutions for N company marketing strategy in proxy mode. The paper discusses N company in proxy mode how to use the theory of marketingstrategy and try to explore from building marketing team, making marketing plan as well as themarketing effect evaluation. In the analysis of N in proxy mode Goodyear brand marketingstrategy as the reference to other agent how to do the marketing strategy in the decision makingprocess.