The Evaluation Indicators Syetem For The Factors Of Network Marketing For Small&Medium Manufactruring Machinery Enterprises Of Xingtai

More and more traditional enterprises develop the marketing business by The Internettechnology ripped day by day, this technology. In the past10years, a lot of enterpriseswith e-commerce and network marketing, so that they have made rapid development. Theyhave their own traditional business, network marketing increase business opportunities,assist the sales of products or services. For small and medium-sized machinerymanufacturing enterprises, the lack of funds, especially in recent years, under the financialcrisis environment, the network marketing enterprises can reduce advertising costs and thepurchase, sales and other aspects of the cost, improve sales performance.Based on the review of relevant theory ex network direct marketing, soft marketing,integrated marketing and so on, This article analyzes the research status of networkmarketing at home and abroad, Combined with small and medium-sized machinerymanufacturing enterprises in Xingtai City, using empirical research methods, establish theevaluation indicators system for the factors of international marketing for small&mediummanufacturing machinery enterprises of xingtai, Through the expert consultationmethod, content validity of the initial indicators to form the original index system,includingtarget layer,5standard layers,21specific indicators, through the questionnaire survey andthe structure equation modeling, using SPSS, AMOS analysis software for the analysis andverification of the model.The innovation of this study lies in based on the function of network marketingcombined with the network marketing methods of the traditional large-scale enterprises,Established the evaluation indicators syetem for the factors of network marketing forsmall&medium manufacturing machinery enterprises of Xingtai. Expecting provide thereference for the network marketing strategy, network promotion, network sales oflocal enterprises.