Research On Network Marketing Of Small And Medium Sized Enterprises

The advent of the Internet era, for the development of many small and medium enterprises has brought great opportunities, especially in the SME marketing, network marketing can effectively reduce the marketing costs of SMEs, and better enhance the marketing effect, for small and medium enterprises marketing , The network marketing is also a more appropriate marketing approach. Internet and e-commerce after nearly 10 years of progress and e-commerce more and more favored by enterprises, the operation of network marketing has gradually become more mature and standardized, the impact of the original enterprise marketing model, from different levels and angles of business The idea and the idea of the impact, more importantly, it is also to their own overall strength is weak, especially the use of traditional media capacity is not strong small and medium enterprises to bring new opportunities for its relatively fair competition for the environment and opportunities Provided the possibility. In recent years, in the rapid development of China's network marketing, many small and medium enterprises have benefited from the network marketing has become the current period of small and medium enterprises marketing an important marketing. But it should also be noted that in the current development of small and medium-sized Internet marketing,there are still many more prominent issues, making small and medium enterprises in the network marketing also suffered a great dilemma, seriously affected the healthy development of small and medium-sized network marketing TheIn this paper, A company as an example, the status of its network marketing were studied. Firstly, some basic concepts and theoretical basis of network marketing are expounded. Then, the status quo of the network marketing environment of A enterprise is studied, and some advantages and disadvantages of network marketing are analyzed by SWOT analysis method. Through the environmental analysis and SWOT analysis, to explore the current A business in the network marketing some problems, these problems mainly in the network marketing strategy is not appropriate, the slow development of network marketing channels, network marketing and traditional marketing there are out of touch and conflict, network promotion effect Poor and so on. The reasons for these problems are more, such as the lack of high-quality network marketing talent, lack of adequate investment in network marketing, marketing channel management system is not perfect, improper network advertising methods and so on. In view of these problems and reasons, combined with the actual situation of A enterprises, put forward the corresponding countermeasures and suggestions. For example, A company should deepen the network marketing awareness,build a comprehensive marketing strategy,increase investment in the network marketing efforts, and actively introduce and train high-quality network marketing talent, establish a sound network marketing channel management system, flexible use of various network promotion Methods to promote the integration of network marketing and offline marketing. In order to promote the development of A enterprise network marketing play a certain reference role, but also for other small and medium enterprises to play a certain role in network marketing.