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A Research On Relationship Between Corporate Social Responsibility And Corporate Performance Of China’s Listed Pharmaceutical Companies

Posted on:2012-06-22Degree:MasterType:Thesis
Country:ChinaCandidate:W B GuoFull Text:PDF
GTID:2309330452954893Subject:MBA
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In recent years, the international and domestic society has been increasingly paidattention to the problem of corporate social responsibility. The United Nationsofficially launched the "Global Compact" in January1999and some internationalorganizations have set up the agencies or organizations about social responsibility. Anew global trend of social responsibility fulfill has emerged. Whether the theory orpractice about corporate social responsibility just in its infancy in our country, but ourgovernment and enterprises pay more and more attention to corporate socialresponsibility. It is more important for pharmaceutical enterprises to fulfill socialresponsibility because the pharmaceutical industry is special to be related to people’shealthy. In recent years, many listed pharmaceutical companies have issued theannual social responsibility report and gradually take social responsibility into thesystem of sustainable development. But we should also recognize that there aregenerally some problems such as drug quality accident, making and selling fake drug,commercial bribery, environment pollution and so on, and many companies still feelthat it is a burden to fulfill social responsibility. Therefore, it can help to encouragethe pharmaceutical companies to fulfill social responsibility more positively andactively by studying the relationship between pharmaceutical companies fulfillingsocial responsibility and corporate performance and provide new ideas and theoryoriented for the healthy development of China’s pharmaceutical industry.This thesis uses the method of combining the theoretical analysis and empiricalresearch. This thesis firstly reviews the representative academies in various stages athome and abroad for the research of the definition of corporate social responsibility,the measurement of corporate social responsibility and corporate performance and therelationship between corporate social responsibility and corporate performance, andthen elaborates relevant theories about corporate social responsibility such asstakeholder theory, social contract theory, transaction cost theory and so on. It definesthe boundaries of corporate social responsibility from the perspective of stakeholdertheory and divides corporate social responsibility into eight parts, which are theresponsibility to shareholders, to creditors, to employees, to consumers, to suppliers,to government, to environment and to the public and public welfare, and analyzes therelationship between corporate social responsibility and corporate performancetheoretically and concludes the basic research result. Subsequently, it analyzes thedevelopment status, the problems and the status of fulfilling social responsibility ofChina’s pharmaceutical companies, and takes the listed pharmaceutical companies inChina as samples, uses the statistical software SPSS13.0to conduct an empiricalresearch for the relationship between corporate social responsibility and corporateperformance of the listed pharmaceutical companies in China through establishing the evaluation index system of corporate social responsibility and corporateperformance. Finally, this thesis points the limitations of this study and gives somesuggestions on the development of the pharmaceutical companies.The Innovations of this thesis mainly lies in studying targeted the relationshipbetween China’s listed pharmaceutical companies fulfilling social responsibility andcorporate performance, setting up an empirical study index system about corporatesocial responsibility and corporate performance from the perspective of stakeholdersand according to the characteristics of China’s listed pharmaceutical companies. Inthe end draws the new conclusions.This thesis show both in theory and empirical result that fulfilling corporate socialresponsibility is conducive to promote corporate performance. Hope that it canplay an active role in encouraging the listed pharmaceutical companies in China tofulfill social responsibility positively and enhancing the social responsibilityawareness of the public through this research.
Keywords/Search Tags:listed pharmaceutical companies, corporate social responsibility, corporate performance, stakeholder
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