Study On Marketing Strategy Of Ductile Iron Pipe (Dometic) Of Xinxing Company

With the speeding up of urbanization process, the state is increasinginvestment of the water conservancy construction, and the demand for ductile ironpipes will increase rapidly. Ductile iron pipe is mainly used in urban supplywater,city network reconstruction, sewage treatment and other municipalconstruction projects. Presently, there is less number of large enterprises of ductileiron pipe industry in domestic. According to the relevant departments of statistics,at present, there are about300enterprises producing ductile iron pipe. There is hasgreat difference in product of production capacity and product quality of everyenterprise, and the top four companies are: Xinxing companies, Saint-gobaincompany, Jigang iron pipe and the Benxibeitai pipe factory.In recently, production capacity of ductile iron rapidly inflates domesticly,,and competition is intensifying in the same industry, and consumers is increasinglymature. Xinxing companies as a leader in the field of ductile iron pipes, it is worththinking about how to development in such an environment.Marketing innovationwill bring opportunities for the further development of the enterprise.Paper is based on the ductile iron pipe of Xinxing company as the researchobject, with the application of some basic principles and methods of marketing, andanalyzes the advantages and disadvantages of the Xinxing company,and analyzesopportunities and threats of the Xinxing company..At the same time,, paper makesthe marketing strategy of ductile iron pipe of the Xinxing company, and putsforward the protection suggestions of the strategy.. Through the research of ductileiron pipe of the Xinxing company,paper combines marketing theory with marketingpractice, providing reference to the marketing development of Xinxing company inthe future.