The Research On Hunan Electric Power Line Equipment & Materials Factory Iron Tower Products Marketing Strategy

Hunan Electric Power Line Equipment & Materials Factory was found at 1958, meanwhile belong to Hunan Electric Power Bureau, and now is a company of Hunan Electric Power Company. The staple are iron tower used under 500kV electric power transmission line and microwave communication, cement pole and electric fitting. The iron tower products'marketing income is 80% of it's gross income, and be up against large compete pressure. It's compete ability desides the survival and development of Hunan Electric Power Line Equipment & Materials Factory.But affected buy plan economy way, Hunan Electric Power Line Equipment & Materials Factory haven't research on iron tower product marketing: research on electric power build environment and policy; forecast of iron tower product market capacity and market prospect in coming 5-10 years or far. Thereby is lack of integration think about iron tower product marketing strategy.In this thesis, the author coalition strategy, management, marketing and finance knowledge, On the base of economy, policy, technology macro…environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert SWOT way, discovery the Strengths,Weaknesses,Opportunities and Threats on Hunan Electric Power Line Equipment & Materials Factory iron tower product. As for as the strategy of the factory, expound product, price, ditch marketing compete strategy and apply way.