Research On Front-line Staff Incentive Mechanism Of China Unicom H City Branch

In the human resource management of enterprises in reality, there often appearsuch phenomenon that managers are complaining employee job enthusiasm is nothigh, and that employees are complaining enterprise in salary, promotion and otheraspects of unfair phenomena. Although enterprises have been continuouslyimproving and perfecting the incentive mechanism, but the effect is always barelysatisfactory.Since the reform of the telecommunications system, the domestic telecomoperators have been restructured. As a result of that, China telecommunications wasin a situation of tripartite confrontation pattern by the main three operators, theChina Mobile, China Unicom and China Telecom. With different of China Mobileand China Telecom, China Unicom inherited Telephone Bureau and the originalNetcom business. By the effect of reformation, China Unicom not only retmainedmore of their historical burden, but always was affected by the planned economicsystem in business management. In market share was behind China Mobile’s case,the establishment of China Telecom is also added a new rival for China unicom. AsChinese Unicom branch, Chinese Unicom H City branch not only have to face thepressure of cruel market competition, but also accelerate the pace of enterprise tothe company transformation, scientific and reasonable to improve the relevantsystem design. And the incentive mechanism of employee is the need to focus on animportant content of perfecting. According to Maslow’s hierarchy of needs theory,the China Unicom H City Branch staff structure and demand characteristics wereinvestigated and analyzed. Compared with the existing incentive mechanism, thispaper finding out that the current incentive system was designed in single index,and employee’s demand can not be met in salary, welfare, promotion. In view of theabove problems, this paper puts forward the improvement measures from theaspects of employee compensation, benefits, employee training, promotion,employee occupation career design, for the enterprise to adapt to the increasinglyfierce market competition environment for the initiative, also provides a referencepoint and the valuable experience for other enterprises.