Project Planning And Development Strategy Research For Haifu Poject

Since the reform and opening, our country real estate development has got greatdevelopment, has been in the national economy occupy play a decisive rolelocation. After30years of development, real estate development andconstruction is along with the economic globalization, internationalization ofmarket and the increasingly fierce competition. In terms of foreign real estatedevelopment experience, or from domestic industry current situation, projectplanning and development strategy research, to reduce the investment risk,guarantee the healthy development of the industry have very high research valueand practical value. The field of research and development level, is a measure ofa country’s level of development of real estate project is one of the importantbasis. The development of the real estate market is gradually mature performance.Project planning and strategic studies to project feasibility analysis, projectimplementation process of strategy formulation, after completion of the projectmanagement plan, the project development can meet the development goals andhow to develop the project has an irreplaceable role, therefore, targeted selectionof a real estate project research and analysis for other projects, it is of greatpractical significance.Project planning and development strategy research, It has important valuefor project development can meet the development goals and how to develop theproject. This article is based on the of Haifu project as the researchobject,Combined with the Harbin real estate market supply demand situationanalysisct through the project location and environmental analysis, systematicanalysis of the current real estate market situation, development trends, policiesand regulations and other factors on the project the influence of development,and project SWOT analysis on the benefit of this project, analyze and forecast. Inthis paper, the project also theme positioning, function positioning, productpositioning, customer positioning, price positioning analysis, thus making theproject development strategy. Through the use of residential project developmenttheory and practice knowledge, solve the typical project analysis of the planningstage of the existence of specific and real problem, make this study for residential district project planning and development strategy is of practicalreference value and applied value.