On The Practical Application And Planning Result Analysis Of Pre-planning Of Real Estate

Against the backdrop of current highly-competitive real estate market, how to make one’s projects outstanding in the fierce market competition has become a key issue. The success of real estate projects can be affected by many factors, the industry generally believe that pre-planning plays the largest role in the entire development process.Because of too many variables in the pre-planning process, this paper aims to combine theories and practices to explore the key working areas in pre-planning in real estate development projects.In this paper, through the study of relevant literature home and broad,the author uses methods of market research, logical reasoning and other technical and economic analysis to carry out relevant researches on Riverside International City project based on some related real estate pre-planning theories. Starting from environmental analysis of the project,the author focused on a market analysis of the project, project’s analysis and SWOT analysis.Based on the characteristics of the case project,customer demand, home buyers’ preferences, a detailed market research has been made. The market positioning of the development of future projects will be set based on these data.An analysis will be made from the perspectives of residential location, business location and project price positioning. Combined with earlier data and the overall planning of the project, a best project planning is expected. The evaluations and analysis on the planning contains take three basic principles. The planning must be people-oriented and meet the project location. Under the precondition for planning permission, the selling point should be qualified inside and outside. Finally, an economic return analysis is expected in accordance with the project planning. By the evaluation of feasibility of different technical economic evaluations,its influence on project revenues, costs, profitability, break-even point and sensitivity calculations will be carried out in a detailed analysis. Which may provides a reference for the same type of project operation.