Research On Development Strategy Of Jingwei Textile Machine Stock Company Limited

Textile machinery trade is the biggest equipment manufacture trade intextile industry, which is one of the important foundation trades in the nationaleconomy. Jingwei Textile Machinery Co., Ltd. had ever been in the one ofleading positions in the domestic textile machinery market.Along with the rapiddevelopment of the world economic integration and China joined the WTO, t hetextile machinery has labor characteristic, it must face internal and externalcompetition. It is the common problem on how to survive and develop to thesewing machine industry.In order to survive and develop under the competitiveenvironment from both domestic and abroad, the enterprise must find out ownrelative superiority and make its orientation clear.This article mainly focuses on the development strategy research of JingweiTextile Machinery Co., Ltd.. The task is how to increase competition ability andaccelerate the speed of growth. The development strategy of Jingwei TextileMachinery Co., Ltd and the execution program are proposed. Firstly, the thesisstarts with development background of sewing machine industry, the basic theoryof enterprise’s development strategy and resarch method are explained.Objective、contents and concrete methods are proposed.Secondly, this thesisanalyzes the internal factors, such as the ability of technology、producingcapacity、marketing ability and fiance, are identified by the Internal FactorEvaluation Matrix.Meanwhile,the macro environment and the industryenvironment, the opportunities and threatens are identified by the External FactorEvaluation Matrix. the advantage and disadvantage are found.On this basis, the SWOT method is employed to analyze strategic projectsfor the enterprise. SPACE matrix is used to determine the best developmentstrategy for Jingwei Textile Machinery Co. Ltd. In order to carry out the bestdevelopment strategy, some suggestion are given. These suggestion have closerelation withAdvance informatization construction, adjust product structure,strengthen capital operation ability, promote the effective development of humanresources and management, the organization structure adjustment, strengthenmarket network construction, enhance technical innovation ability. Finally, the main conclusion and significance in both theory and reality aresummarized.