Study On Development Strategy For JingWei Textile Machinery CO.LTD.YuCi Branch

Jingwei Textile Machinery Co., Ltd. is one of main textile machinery industry in China. Jingwei Machinery Manufacturing Industry is one of the professional showing for the national manufacturing industry. Now JINGWEI is faced with the inclement marketing competition along with rapidly changing the international and local markets. How to be suitable for continuously changing market domestic and abroad, establish the science's company development strategy and continuously promote the enterprise business competition ability, as soon as possible make the pre-eminent position to win in the market, it is the very important signification with JINGWEI's existing and development.This thesis is with research object as Jingwei Textile Machinery Co., Ltd. Yuci Branch, applying the theory for strategy management, the economic theory and method, combination with theory and practice, with quantitative and qualitative analysis together, according to the company operation in recent years, be researched the development strategy of Jingwei Textile Machinery Co., Ltd. Yuci Branch. Based on the mention for the meaning and developing state of the enterprise strategy theory, applying the PEST method to analyze the external environment of enterprise, with the five kinds of Poter's model of competition, to analyze the industry position and business of the competition with JINGWEI. The article is analyzed the internal resource of JINGWEI, applying the EFE and IFE matrix, to analyze the external environment of JINGWEI. Using the SWOT method and the QSPM matrix, evaluating and selecting the enterprise development strategy. Based on these subject, confirming the guide line and main project of the company's development strategy.Finally, around the company's development strategy, supplying the substantial function strategy, summarizing the practice and effect of the development strategy.