Strategic Research Of Chinese Semiconductor Industry Baesed On Global Perspective

Since1947, the first transistor was invented at Bell Lab, it has the history ofmore than60years for the semiconductor industry. As the strategic industry, all countries compete in thedevelopment of their domestic semiconductor industries, which leads to the development of thewhole of the electronic information industry, and change the face of the world.In this paper, the semiconductor industry of our country will be given the comprehensivestrategy research by analyzing the development status and trends of the global semiconductorindustry, combining the actual situation of China’s semiconductor industry. And then givesuggestions from the aspect of strategy implementation.Withthe analysis to the global semiconductor industry, the methodology of industry analysisisused, including market size, market growth, thenumber andsizeofthe maincompetitors and soon. The tools of strategic analysis are also adopted, Michael Porter’s Five Forces Model, whichisused to analyze the whole industry competition structure, and give a comprehensive analysis oftheglobal semiconductor industry.Then introduce the development of our country’s semiconductor industry, and analyze itfrom the value chains including design, manufacture, packaging&testing, and then give theintroduction of the distribution of the national industry.Use the SWOT model, which meansstrengths, weaks, opportunitines and threats tocomb our semiconductor industry.Finally from the layer of the strategy execution, analyze the total ecosystem from the mutualrelations between the various factorsusing diamond model, give the shortage and relatedsolutions.Then put forward the strategic model of pyramid, propose a comprehensiverange of strategic ideaseparately from the cost leadership strategy, focused strategy, integration strategy and marketinnovation strategy, and alsogive the strategy implementation suggestions.Through the analysis of the full text, despite all kinds ofthe difficulties, China still have thegood chance to developsemiconductor industry as long as we can reasonably use the advantages,foster strengths and circumvent weaknesses.