Research On Two-stage Transshipment Model In Supply Chain With Seasonal Products

In the multi-retailer supply chain system, especially theseasonal products supply chain, nowadays transshipment strategy hasbeen attracting wide academic and industrial attentions, so as to solvethe important problems like long supply lead time, great uncertainty offuture demand, low residual value of leftover stock, etc. However,existing studies mostly focus on the model optimization of inventoryand transshipment price for the retailers, while ignore the impact ofmanufacturers. Moreover, previous models neglect the influence ofcustomers’ switching in the analysis of retailers’ competition.Therefore, this study is based on game theory, supply chain theory onseasonal products and transshipment strategy; analyzes three differentkinds of situations between retailers and manufacturers. What’s more,this work not only focuses the impact form manufacturers’ decision butalso considers competitive and cooperative relationship among theretailers. Furthermore, the optimized strategies of manufacturers’ price,retailers’ inventory and transshipment are proposed; in addition, anumerical simulation is applied for further validation.Generally, this paper consists of five chapters. Chapter1mainly describes the background of the study. And Chapter2systematically teases relevant literature. Chapter3builds the typicaltwo-stage supply chain model of seasonal products game, combines thequalitative and quantitative methodologies, and intensively researchesthe optimization of wholesale price, retailers’ inventory andtransshipment price in different situations. In each situation, twoinventory game models are established, i.e. transshipment withoutconsumers’ switching and no transshipment with partial consumers’switching. Chapter4applies a numerical simulation on the model to dofurther analysis on the conclusion. Finally Chapter5illuminates thesummarization and future suggestions for this paper.