The Research On Chinese Security Company’s Development In Wealth Managemengt Services

Since the opening process of the China in financial market becamefaster, wealth management became an important market for all thefinancial institutions in China. It is a common awareness in the marketthat the wealth management will become the key element in the processof reform for the operating process.The process of changing the focus from brokerage services to wealthmanagement services and build a comprehensive finance servicesprovider platform is a long way to go for the whole industry. It not onlyrequire a change in services process, but also a change in product, backoffice and human resource area. Securities companies must learn theexperience from worldwide, and apply them to China’s situation, such aspolicy, market demand, market timing and competitive advantage. In thisway, we can find a way to provide personalize services and promote ourreputation in the financial industry.This essay firstly provided a detailed explanation of wealthmanagement， distinguishing the concept of wealth management frompersonal finance and private banking. And then it “combed” the relatedtheories of wealth management including the life-cycle theory，riskappetite theory，and the portfolio theory. Both the American and Canadian wealth management models and international experiences weresummarized via reviewing the history of wealth managementdevelopment. Meanwhile，with the help of SWOT analysis，a new modelof China’s wealth management business was thought of，the future ofdomestic investment banks on wealth management was presented，and aswell，the detailed ideas about the wealth management business wereclarified (e.g. to promote the customer-based service transition， tocomplete the wealth management system，to perfect the product linesunder risk control，to develop the employees of professional skills，etc).