Ricecube Commercial Street Marketing Strategy

Tianshan group in tianjin station investment of the construction of the tianshanmountains, waterside pavilion, huadu project covers an area of3200mu. This project islocated in the south of tianjin JinNaOu XiaoZhanZhen. Residential area on the west side ofan area of more than130acres of large indoor water entertainment facilities-Milifang, isone of the tianjin35a scenic view. After Milifang will become the nation’s largest indoorconstant temperature water fitness center. The adjacent "Tianshan Milifang business street"project is a10square meters of the independent commercial street, It the original plan for aset of "shopping, dining, entertainment and leisure as one of the comprehensive andlarge-scale commercial place, namely the" one-stop "commercial center. But in the actualmarketing work, We found that the location and other commercial center in no particulardifferentiation, lack of competitive enough.I according to the theoretical knowledge learned during the MBA marketing,expectations of "tianshan cubic meters amorous feelings street" project analyzing themarket environment with its own characteristics, careful study, and then to relocationproject and develop to have the market appeal and become independent consumerdestination galleria marketing planning scheme. I strive to fully mining project their ownadvantages, on the basis of the theory of marketing, build customer relationships, tocomplete the sales task, help developers to quickly drained to provide practical advice, andprovide reference for similar commercial real estate projects.In this paper, using PEST analysis and3c analysis, through the analysis of the internaland external environment of the project, it is concluded that project’s strengths, weaknesses,opportunities and threats, to determine the difference of the project location. Referencecompeting goods through the competitive strategy of the project, project, this projectplanning and design and business combination, and the main store brand floor advice,striving to school learn knowledge of marketing theory used in the practical work, intoexecutable marketing solutions.