Xi’an Qujiang New District Outdoor Advertising Spatial Layout Planning Research

With the rapid economic development, accelerating process of urbanization,maturing urban functions and maturing urban management, people on the urbanlandscape and the environment demands a higher.The growing outdoor advertising asan important element of the city that playing an increasingly important role in the innercity landscape and environment, and have an unprecedented and extensive impact oncontemporary Chinese city image. Today, the outdoor advertising success as a city ofpolitical civilization and economic prosperity visual appearance because of its owncommercial value, personalization features.humanistic values, and it can accuratelyreflects the geographical features and cultural features of the city’s unique features.Although the speed of urbanization continues to accelerate, but set about planningthe layout of the outdoor advertising is missing and lagging state, resulting in disorderedset of outdoor advertising is not only highly criticized by the world, but also with theirown way of urban planning, landscape planning, architectural design a contradictionincreasingly difficult to reconcile. Obviously, the context of contemporary urban spacelayout outdoor advertising and outdoor advertising planning issues has become aninterdisciplinary topics urgent need to study and solve.This paper draws on the basic planning principles and methods of urban planningand design, urban landscape planning, meanwhile comprehensive location theory,environmental psychology, environmental behavior, advertising and other theoriesresearch, and learns from the best examples of outdoor advertising planning. Summarizethe main problems existing outdoor advertising Qujiang by Qujiang outdoor advertising layout survey and analysis and combined with Qujiang New District’s development andconstruction, the tourism industry and cultural characteristics. Then proposes outdooradvertising space layout planning method that is suitable Qujiang New District to solvethese problems, and establishes the characteristics of Qujiang outdoor advertising spacelayout planning.Firstly, on the basis of domestic and international research, sorting out the effectsof several types of outdoor advertising distribution factors and the basic principles thatoutdoor advertising planning should follow, these will be a macro-guidance basis foroutdoor advertising space layout planning. Then clear the status quo Qujiang set ofoutdoor advertising, and determine the overall outdoor advertising space layoutplanning countermeasures based on the presence of outdoor advertising set the statusissue. The paper first time uses the ECOTECT software to carry on the physicalsimulation of the outdoor advertising set, and provide scientific and technical guidancefor outdoor advertising space layout planning. Finally, put these rational planningmethods into practice to design, and select the typical area carried out a detailed plan.By studying this paper, we can play an active role in Qujiang’s environmentalremediation, and then provide the basis for the outdoor advertising space layoutmanagement of Qujiang uncompleted area to promote the style environment, economicand cultural development of Qujiang.