Research On The Relationship Between Corporate Social Responsibility And Reputation Capital And Competitiveness

With the global economy developed in recent years, corporate ecological environmenthas gone beyond this single evaluation pursuit of economic efficiency, Corporate SocialResponsibility must take the initiative to establish a good reputation in order to gain acompetitive advantage in the global competitive market environment. But ignoring CorporateSocial Responsibility seriously affected the credibility of enterprises. In order to makebusiness aware of the problem, this article will be the food industry, for example, study ofCorporate Social Responsibility performance impact on business competitiveness.Lack of social responsibility in the food industry and people’s daily lives, socialresponsibility is important for their development, but also an important factor affecting thecompetitiveness of enterprises. This necessarily requires the food industry to fulfill CorporateSocial Responsibility of enterprises to make corresponding adjustments to get recognized byconsumers through psychological Reputational Capital accumulation, thereby increasingconsumer willingness to buy in order to enhance their competitiveness in the market. As theresult, the study of CSR, Reputation Capital, the relationship between the competitiveness ofenterprises in the food industry for the development of the three has a great theoretical andpractical significance.The purpose of this study is to seek to fulfill Corporate Social Responsibility andcorporate relations between competitiveness and explore the role of Reputational Capitalintermediary capital. Through empirical analysis whether the competitiveness of enterpriseswill be affected by the fulfillment of Corporate Social Responsibility, as well as thereputation of the capital in the whole impact study process played what role in the hope tohelp companies find the food industry management process needed to solve the relevantmethods of Corporate Social Responsibility to fulfill the issue, this study focuses on the sortof Corporate Social Responsibility, Reputation Capital relationship and EnterpriseCompetitiveness, to understand the mechanism of mutual influence.This paper selects Shenzhen stock market when December31,2013close of the marketvalue of the35largest food companies as samples, The35refers to excluding banks, STcompanies, this article doesn’t meet the data requirements of the company, select the relevantdata for three years2011-2013, of the relationship between CSR and Reputation Capital andEnterprise Competitiveness.Study results shows, There was a significant correlation with thecorporate reputation Corporate Social Responsibility, Corporate Social Responsibility and corporate competitiveness significantly correlated. Therefore,this article from the relationshipbetween CSR and corporate Reputation Capital and Enterprise Competitiveness, the analysisof Reputational Capital intermediary role of Corporate Social Responsibility and corporatecompetitiveness. The last paragraph of the thesis is focused on the analysis of the study results，as well as the promotion of Corporate Social Responsibility and enhance corporate ReputationCapital proposals.Visible, good Corporate Social Responsibility performance and thus have a positiveimpact on the competitiveness of enterprises by enhancing corporate Reputation Capital, socompanies should take the initiative to Corporate Social Responsibility and strive to maintaina good Reputation Capital, thereby enhancing the level of competitiveness of enterprises.