Research On The Impact Of Corporate Social Responsibility And Technological Innovation On Corporate Performance

In recent years,the social problems accumulated in the process of economic development in our country have become increasingly prominent.Environmental pollution,food quality and safety,staff infringement and other issues have been frequent.The fulfillment of corporate social responsibilities by various stakeholders has become the focus of public and media attention.The academic community conducted an in-depth study of the relationship between corporate social responsibility and corporate performance,with positive,negative and irrelevant conclusions.The main reason is that in the model of the relationship between corporate social responsibility and performance,the key variable of technological innovation has been neglected.To explore the impact of social responsibility on business performance mechanism,consider the role of technological innovation,is conducive to promoting enterprises to establish the correct concept of development.Taking the equipment manufacturing listed companies as the research object,the article chooses 255 companies in 2011,310 in 2012,339 in 2013,382 in 2014 and 377 in 2015,a total of 1663 samples.The technology innovation is used as the intermediary variable to explore the influence path of corporate social responsibility on enterprise performance.Compared with other scholars using third party comprehensive evaluation data to represent the concept of corporate social responsibility,the article combines the resource base and stakeholder theory.Based on different forms of capital,social responsibility is divided into four aspects:responsibility of monetary capital stakeholders,responsibility of human capital stakeholders,responsibility of social capital stakeholders and responsibility of environmental capital stakeholders.The mechanism of action of different factors is analyzed in detail.The empirical results show that the fulfillment of corporate social responsibility helps to enhance technological innovation and improve corporate performance.Technology innovation plays a complete intermediary role in corporate social responsibility and corporate performance.From the different types of corporate social responsibility point of view:enterprises to fulfill their responsibilities to stakeholders of monetary capital is conducive to increasing technological innovation,but technological innovation in the relationship between the two does not exist intermediary role;the fulfillment of corporate social responsibilities to employees enhances technological innovation and enhances corporate performance.Technological innovation plays a partial mediating role in the relationship between corporate social responsibility and corporate performance of human capital stakeholder;corporate responsibility to social responsibility stakeholders can not increase technological innovation;enterprises to fulfill their responsibility to the environment to enhance technological innovation and thus enhance business performance,technological innovation in the ecological capital stakeholders and the relationship between business performance has played a complete intermediary role.