The Impact Of Network Marketing About Clothes On Customer’s Satisfaction

The rapid development of Internet network marketing as a new marketing model has been the rapid development of clothing as a major category of consumer staples already mounted the major online sales platform. When online shopping into a mass consumption patterns of the common disadvantages of online shopping has emerged, increasing disputes for consumers and businesses. Customer satisfaction is the core of apparel online marketing and customer relationship management, customer was Internet marketing resources for survival, and only satisfied customers can become loyal customers. To improve customer satisfaction needs to first understand the customer satisfaction with the existing services and identify gaps to further improve customer satisfaction levels. Therefore, it is necessary to build a theoretical model to systematically analyse clothing network marketing factors affecting customer satisfaction.Through literature study in satisfaction model based on author online shopping environment and the characteristics of garment product, selected five measurement indicators constructed clothing network marketing and customer satisfaction measurement system to reflect the online customer satisfaction formation process as clothing purchases, then assessment model based on statistical analysis. Papers used empirical research design, survey selected object for in has representative of network retailers days cat network purchase had clothing of buyers, through online network questionnaire of way collection customer of evaluation, using SPSS19.0 on data for analysis, used descriptive statistics analysis, and reliability and effect degrees analysis, and main components analysis, variety statistics analysis method on clothing network purchased process in the customer satisfaction degrees model of variable and the measurement data for statistics analysis. Finally, the weight of each index as the horizontal axis, and satisfaction to each indicator averaged longitudinal axis, draw "importance-performance" model to comprehensive evaluation of the results. Conclusion: clothing network marketing in the customer satisfaction rating from high to low for transaction security, Web site design, quality of service, product information, marketing programs, these five indicators of service quality on customer satisfaction in the most, followed by security and product information, website design and marketing solutions at a relatively low proportion in customer satisfaction.This subject has a realistic significance for consumers,meanwhile maintain customer satisfaction for garment enterprises to develop the network marketing, by improving the quality of products and services to build lasting competitive advantage has certain reference significance.