Research On Development Strategy Of Guohe Automobile Investment Co. Ltd Of Hebei Province

In the world today is in a strategic winner s, modern enterprise’s survival anddevelopment and other activities all need to do strategic guidance. Entrepreneurs should havethe spirit of innovation, design and reasonable use of the strategy, to develop new opportunities and adapt to the new environment, to find the "key" of success. The enterprisestrategic management due to its effect on the guidance of the enterprise management strategy,monitoring and more and more shows its vigorous vitality. Therefore, the enterprise’sdevelopment strategy is the enterprise long-term stable development to the major issues,strategic decision-making the scientific nature and effectiveness of directly decides theenterprise’s rise and fall. Hebei kingdom and auto investment co., LTD.(hereinafter referredto as the "state and the company") as a wholly state-owned company, to develop in the fiercemarket competition, it must put himself into the environment of market economy, take theinitiative to adapt to the change of external environment, and the company’s decision makersto have a long-term view, stand at the height of development to view and develop scientific,long-term development planning and the effective measures to cope with the externalenvironment change.Based on the countries and companies as the research object, adopting the method oftheory combining with the actual, using PEST and SWOT analysis tools such as income frommacro and micro environment analysis, together with the present situation of the company’sinternal resources, the development strategy for the company to explore. All parts of the fulltext is divided into five parts: the first summarizes this selected topic background,significance and so on; The second part, to the enterprise strategy related theory weresummarized, lay theoretical foundation for the full text; The third part, from the macro andmicro level analysis of the country and company development present situation and theenvironment; The fourth part, to the company development strategy planning makes apreliminary discussion and determine, and gives the development strategy of the guidingideology, direction and goal, etc.; The fifth part, on the basis of previous analysis, for thecompany development strategy planning, implementation and safeguard measures are given.In this article the research can help countries and company development planning andplanning to carry out the help, also can provide a reference to the small and medium-sizedenterprise strategic plan.