Research On Development Strategy Of China Railway 18th Bureau Group S Corporation

The role of the construction industry in the domestic economy is very prominent.Due to the change of domestic and international economic image,competition in the construction industry is gradually intensifying.At present,the construction industry is in a difficult situation.Because of the fierce competition in the project and the difficulties in financing,it will bring about disadvantages to the development of construction enterprises.With the continuous expansion of the enterprise scale and the gradual extension of the industrial sector,S Company has begun to face unavoidable development bottlenecks in the face of such huge achievements,such as the unsound management system,unclear strategic objectives and weak market competitiveness.S company is facing more and more fierce competition,and its managers feel unprecedented pressure and challenges.Therefore,it is necessary to formulate a business strategy suitable for S company's long-term development in terms of the competitive environment it faces and the development needs of the enterprise itself.This research takes S Company of China Railway 18 th Bureau Group as the object,analyzes its development strategy theory,and according to the current situation of S Company of China Railway 18 th Bureau Group,analyzes the macro environment of S Company of China Railway 18 th Bureau Group through PEST model.At the same time,the diamond model is used to analyze the macro environment of S Company of China Railway 18 th Bureau Group.Next,through SWOT strategic analysis,the company's strengths and weaknesses are compared,and the most suitabledevelopment strategy for China railway 18 th bureau group s company is obtained: the SWOT analysis matrix of China railway 18 th bureau group s company can calculate that the company's development is highly competitive under the guidance of policies,and currently it maintains a leading position in the market.In some projects,it occupies a monopoly position.However,the company's ability to expand in the market is subject to greater risks from the outside world,which means that when the number of acquired projects increases,project management risks will increase due to management capacity problems,and the company must strengthen project risk control.The company needs to formulate a five-year development plan with clear objectives,formulate the company's development strategy,carry out market positioning,and at the same time implement a phased development strategy.Analysis and views are given on the implementation goal,strategic focus and strategy implementation of S Company's development strategy.China Railway 18 th Bureau Group S Company is guided by a clear corporate strategy and constantly standardizes the company's internal management.China Railway 18 th Bureau Group S Company no longer only relies on increasing the company's business volume,but focuses on improving the company's overall quality.In addition,it makes full use of various external factors that are powerful to the company to formulate and implement brand strategy and cost strategy to inject more powerful impetus into the development of the enterprise.Finally,the implementation of the strategy should be well designed in four aspects: organizational guarantee,human resources guarantee,cultural construction guarantee and technical and scientific guarantee.