Research On Development Strategy Of Chifeng Wind Power Compang

Development and utilization of renewable resources is an important component of thenational development strategy, tensions in the global energy situation, the global climatewarming is a serious threat to the economic development and people life health today, allcountries in the world to find new energy substitution strategy, to ensure the sustainabledevelopment and gain dominant position in the development of in the future. Environmentwarning China’s emissions have very limited space, don’t increase the share of clean energyand renewable energy, economic and social development in our country will be forced toslow down. Wind power, as one of the renewable energy has been a key of energydevelopment in our country,"renewable energy law" promulgated since2005, theproportion of wind power installed capacity in China, the rapid increase, as of the end of2012total installed capacity of75945.2MW wind,7%of power grid, but with the rapiddevelopment of wind power, related problems have gradually exposed and seriouslyrestricting the wind power industry development, such as: wind power development in thelack of overall planning, local government balkanised blind development; Wind powerproducts manufacturing of excess capacity, market competition is intense, regardless of thebenefits of big price war between enterprises, has entered a vicious cycle; Along with ourcountry economic growth slowed, electricity demand fell, and wind power base in ourcountry mostly in economic less developed areas, electricity demand is limited, localconsumption ability is poor, ability is limited, to be delivered to the outside to abandon thewind phenomenon is serious, most of the wind power enterprise losses; The output of thepower grid matching project construction lag behind, part of wind power project was builtone year or even after3-5years cannot be put into operation, caused great wasteChifeng wind power company, founded in2009(hereinafter referred to as "thecompany"), the company since its establishment capacity decline year by year, the companydevelopment, operations, facing a severe test, the combination of EMBA knowledge, basedon the theories of strategic management, using swot analysis method, reviewed thedevelopment of the company, and in the development and status quo on the basis ofcomprehensive analysis of the company, found our company facing the opportunities andchallenges, through the analysis of power load forecasting and market, develop ourcompany deal with the current situation of development strategy, and put forward thedevelopment strategy to ensure the implementation of security measures.