The Research Of Developing Elderly Tourism Market Under The Background Of Ageing Problem

along with the ageing problem has become increasingly serious in China, also the rapid development of economy and the rising of people’s living standard, the elderly as a tourism consumption group has received more and more attention. elderly tourism has the characteristics of large demand, rapid growth and huge development potential, also now has developed into a market of highier travel rate, longer travel time,higher cost. and will become the key tourist market in the future.In this paper, at the view of developing old age tourist market by tourism enterprises,simply defines the old age tourist market, make analysis from the macro and micro view point, make instant survey through more than 200 old people from Wenzhou city, combining the reality of the elderly tourism market development in Wenzhou, comprehensive analysis has been done for the old age tourist market development strategy, aimed at present situation and existing problems of elderly tourism development, suggestions and countermeasures are put forward.