Research On The Development Of The Elderly Tourism Market In Xiangtan

In the social background of increasing aging population,people is paying more attention to the material and spiritual life of the elderly. With the advent of the era of leisure travel, the elderly tourism has become an effective way to promote healthy aging. The majority of the elderly with good health, plenty time, disposable income have a strong desire to travel. However, there are several deficiencies in China’s elderly tourist market, such as no consumption of tourism products for the elderly one, the itinerary is unreasonable, travel safety issues are ignored, the low quality of tour guides, and so expensive shopping. These problems seriously hindered the healthy development of the tourism market balance, and also achieving the elderly travel needs. And there are few researches on the special elderly tourism market in this country. Thus, it has great significance to studying on the travel will and motivation, travel features, and travel satisfaction by empirical research Xiangtan City area, then make factors and market development countermeasure analysis, to promote the development of the tourism market.Based on the tourism demand and motivation theory, the tourist behavior theory, and the tourism market segmentation theory, this paper combined the use of qualitative analysis and quantitative analysis. Firstly, it took qualitative analysis on the background and driving force of the elderly tourism market development, then, designed the questionnaire of elderly tourism market survey in Xiangtan City to investigate and make statistical analysis of the demographic characteristics, the travel intention and potential, travel satisfaction and its influential factors of the elderly one who lives in Xiangtan. The results of qualitative and quantitative analysis both show the actual level, which shows some problems in Xiangtan elderly tourism market,such as the presence of the elderly tourism demand into real purchasing power is blocked, the elderly population presents polarization, tourism projects single, unbalanced consumption structure, the elderly and low travel satisfaction. Finally, in order to promote the healthy development of tourism market in Xiangtan, this paper put forward the corresponding development countermeasures, such as promotion and perfect security system through analyzing the problems and its factors of this market.