Analysis Of Travel Behavior Characteristics Of Older Tourists

Along with demographic changes, increasing aging population, China has an aging society into the stage. With the development of social productivity, rising living standards, growing older on the pursuit of spiritual progress, old tourist market has a broad development space.This article is based on tourism enterprises, tourism marketing from the point of view, through market research Way, the travel behavior of elderly people in Chengdu, from the old personal information, travel demand characteristics, tourism information sources, the course of the behavioral characteristics of travel and tourism after the evaluation of the characteristics of the five aspects of the survey and data analysis, and on this basis, summed up the Chengdu elderly tourists behavior characteristics, the corresponding old tourism market development and marketing of specific measures and programs. First, the characteristics of the development of targeted elderly tourism products, followed by development of appropriate pricing strategy, and select the appropriate marketing channels, and finally adopt a flexible approach to effectively marketing.