The Strategic Research On TLD Company To Develop Group Customers

In recent years, along with our country social economy vigorously development and the lives of the people level unceasing enhancement, the meat egg milk expense grew day by day, transformed gradually by “the nonstaple food” into the reality “the staple food” the status.But the Chinese fish breeding and poultry raising always is since long ago frees-rang primarily, the formalization degree is not high, the small family frees-rang the way inherent production extensive, the information does not work, the guard condition difference, the standardized degree lowly, the improved variety degree not higher question, restricted the industry to continue the healthy development seriously.In government’s effective guidance and in the profession own alignment procedure, the standardized formalization intensification cultivation obtained the obvious promotion.In the last few years, the formalization development is in particular rapid, cuts off in 2013, the animal husbandry whole formalization degree has reached above 50%, and will grow a large quantities of like young hawk farming and animal husbandry, the grain cultivation, the warm group and so on the outstanding specialized cultivation group, the family frees-rang the form gradually to withdraw from the historical arena, is substituted by the formalization cultivation.The veterinary medicine profession took the fish breeding and poultry raising the support industry, in the recent ten years obtained the considerable development, in 2012 the national veterinary medicine total output value achieved 73,000,000,000 Yuan, after become continue US’s second veterinary medicine to expend the great nation.But the Chinese Veterinary medicine Production enterprise’s characteristic is since long ago the scale small, quantity are many, nation at present in book veterinary medicine production enterprise near 1800, scale above enterprise(annual production surely above) only 600, annual production hundred million Yuan above enterprise insufficient 80, moreover many for biological preparations enterprise.Obviously, since long ago, the veterinary medicine profession all is in the small scattered in disorder industrial pattern, a large quantities of small scattered in disorder veterinary medicine production enterprise serves the cultivation household which one frees-rang in large numbers, does not favor the profession to continue the healthy development extremely.At present, along with the animal husbandry collectivization, intensified, the formalization, the standardized development, the veterinary medicine enterprise must think sudden appearance of a new force, blooming, must comply with situation of the animal husbandry formalization development, pays attention closely and serves the collectivization customer, and forms the close strategy cooperation with it, the side can take advantage of opportunity on, obtains the unprecedented development.This article in discipline rationales and so on in strategic management, market marketing, the union enterprise actual condition, through the massive market investigation and study and internal proof, has analyzed the enterprise internal and external environment and own superior inferiority emphatically, the restructuring enterprise value chain, the key aspect which under the analysis current situation the enterprise succeeds, carries on the market to subdivide, establishes take the group customer as the center of gravity goal client base localization, analyzes the group customer earnestly the value demand, leans the strength realization group customer value, stresses the group customer product demand in the research and development, the strict standard organization production management, constructed the customer management system, the exploration has suited the group customer development the market marketing and the customer service measure, formed A series of key operation flow and strategic implementation safeguard system.In the article elaborated the group customer development necessity and the feasibility, and combs the systematized operation plan, is for the purpose of guiding the enterprise order to implement the group customer development strategy highly effective, thus the impetus enterprise steady development, the adaptation profession change, serves well by the time the animal husbandry healthy development, steps a new stair.