The Peach Industry Status And Development Strategies Of Qingzhou

Peach originated from China, artificial cultivation has a long history,has been 3000 years of history, is an important fruit tree resourcesin Shandong Province, planting scale and yield s after apple,Shandong province is the second largest fruit varieties. Qingzhoupeach as the ma in varieties in Qingzhou City, has been at home and enjoyed a great reputation, is one of Shan dong famous,special, excellent fruit. Its cultivation has a long history, the strain of various, i n late maturing, thin meat, sweet, bright color, more resistant to storage and known for its anci ent, was classified as a tribute. In 2006 by the Qingzhou peach Association declared "Qingzho u peach" trademark, has been registered as ageographical indication of agricultural products c ertification marksthe State Administration for Industry and commerce. In 2011 Chinaagricultu ral product regional public brand evaluation, brand value of 327000000 yuan. At present, Qin gzhou peach planting area of 32000 mu, accounting for the city of Qingzhou peach planting ar ea of 41%, the city of Qingzhou is the main varieties of peach industry.Qingzhou peach indust ry has become the leading industry the main source of income of rural economy in Qingzhou city and the development of agriculture.In this paper, through the investigation of Qingzhou City, ShandongProvince, the famous fruit of Qingzhou peach development present situation, including the history of cultivation an d productiondistribution system, the advantage condition analysis of the development of Qing zhou peach industrialization in Qingzhou cityand the problems that can become dominant, Qi ngzhou peachvarieties in Qingzhou area, mainly because of its long history of cultivation, Qin gzhou city unique geographical position, to establish a scientific research popularization servi ce system, improve therealization of the industrialization development advantages.However, i n the development process there are also low level of standardization of production, breed stru cture unreasonable, peachagricultural specialization level is low, the problem of organization degree is not high, the lack of deep processing of information technology services, lack of sta mina etc.. Have a clear industry strategic positioning, improve the market competitiveness of t he purpose, this paper comprehensively evaluated the Qingzhoupeach development prospect s and market demand, and the reference of developed countries and the advanced provinces an d cities and high quality peach industry production experience andthe latest research results, p ut forward the strategy of development of Qingzhou peach industry in Qingzhou City, including speeding up the peach industry support system construction, perfect supporting services sy stem construction, optimizing the industrial structure,vigorously promote green pollution-free production technology,vigorously develop ecological tourism projects etc.. Provides technica l reference for government decision making.