The Study On The Flower Industry Analysis And Sustainable Development Strategy Of Qingzhou City Of Shandong Province

Flower industry is one of the most dynamic industries in the world, known by theworld as the "sunrise industry, the gold industry", nearly10years, the worldhorticulture is growing at high speed, the average annual growth rate of more than10%. In our country, with the support of the government, the reform and opening-up,the flower industry rapid development, has become one of the world’s major powersfor flower production. The world floriculture industry after more than30years ofdevelopment, has made some advanced experience. With the development ofeconomy, growing specialization degree is higher and higher, is in from traditionalplanting to the development of modern agriculture to improve phase, still exist in theprocess of development of one kind or another, to strengthen the qingzhou flowerindustry development present situation analysis, find out problems existing in theprocess of qingzhou flower industry development, put forward effective resolutionstrategy, promote the sustainable development of the qingzhou flower industry,improve the comprehensive competitiveness of the market.In this paper, the methods of literature data and field survey, in the reading ofvast amount of literature, analysis of data and draw lessons from advanced experience,on the basis of comprehensive analysis of the current situation of the development offlower industry at home and abroad, and combining the development trend of theindustry at home and abroad, focuses on the qingzhou flower industry in the study.Study qingzhou flower after30years of development, the regional layout, productstructure, circulation of flowers, a series of achievements have been made in theaspects of production mode, but with the development of flower industry strong city,area, there are some bad, and there is a specialized level is not high, the low degree ofstandardization, lack of independent brands, competition is not obvious, leadingenterprise promoting is insufficient, market competitiveness, flower derivativesindustry efficiency is not obvious.Development of flower industry qingzhou: in the future should further strengthengovernment guidance, formulate perfect industrial development to guide policy, increase support for infrastructure construction, market norms; Play a leading scienceand technology, improve the level of flower production technology, to speed upcultivating flowers brand, establish a scientific system of flower production, set up themodern idea of horticulture; Government investment promotion and capitalintroduction to change thinking, broaden the financing channels; The governmentleading, all-round construction of the modern market marketing operation system; Tocarry out the standardization, specialization of social service system, fully inaccordance with the standardized production system specification production.Strengthen international and regional cooperation and communication between,introduction of talents and technology, promote the sustainable development ofqingzhou flower industry.