Studies On Agricultural Informatization Of Weifang City Hanting District

With the development of modern agriculture and the social informationization, the farmers access to the acquisition and output of information showing strong demand.The traditional agriculture with low level of industrialization is the guarantee of basic food supply,and the information demand is weak. The development of modern agriculture is aimed at the scale, which is largely restricted to the information communication ability of the farmer. In the network information boom of the twenty-first Century, how to improve the existing resources,combine "virtual" and "real", establish a complete set of information exchange system with the characteristics of the the farmers, improvement of farmers’ information literacy, and enrich the farmers’ information exchange has great meaning to speed up the urban and rural development, promote the new period of development of farmers.In the promotion of rural informatization process, the state will focus on the construction of rural information infrastructure, but on how to enhance the farmers’ information literacy, combined with the development of new media channels to strengthen information exchange, attention is not enough, to understand the farmers exchange status only better, can provide a more realistic reference for the information communication.In this paper, based on the analysis of the Agricultural informatization in our country, taking Hanting District of Weifang city as an example, I make the research and analysis on the presentsituation of the information communication and existing problems, and provide reference for the improcing of the rural information exchange.This research chooses Hanting District of Weifang city as a sample region, which has a main development of modern agriculture with urban industrial development. The area has great greenhouse cultivation and developed aquaculture, greenhouse growers, farmers are the main groups of farmers. Methods used in this research include participant observation, interview and questionnaire survey method. The main content of questionnaire design is to study the farmers’ information acquisition and output channels. Making random interviews to collect farmers’ opinions and suggestions of the information acquisition and output.