The Development Strategy Research Of CE Company’s Electric Machine

The CE company is the one of the most famous motor and transformer manufacturers with more than 50 years of history in China.. It achieves great reputation in rail transportation equipment manufacturing industry. According to the way of extending the core business development, the company completed three industry development strategy, including the "rail traction products, wind power generators and industrial and special motors during the Eleventh Five-Year Period. Due to internal and external environmental analysis of industrial special motors industry is not so clear, selection and development of the strategy is not scientific enough, implementation of the strategy and the strategic requirements of the safeguards do not match and other reasons, that the industry is currently at 100 million yuan has been stagnating scale after years of development. As the macroeconomic recovery, industrial and special motor will have important development opportunities. So the CE company will have to seize the strategic opportunity or not depend on that the company find the problems existing in the development of the past and develop a reasonable strategy and implementation measures.Firstly, the paper apply the theory of strategic management to analysis industrial motors development environment, according to this analysis we are sure there is a capacious develop space in industrial and special motors. Then it treats of how to structure CE development strategy. According to the analysis on competitive strategy, CE company should apply the differentiation strategy to develop industrial and special motors. The paper puts forward specific safeguard measures from eight aspects Combining the actual situation of CE company, namely, to establish the organizational structure matching with strategy, to set up the annual target decomposition plan system, to establish performance system based on the balanced scorecard theory, to strengthen human resources investment and management, to do a good job in marketing about products and services, to establish financial management system in order to improve enterprise value as the guidance, to strengthen the technological innovation to build core competence, and strategy implementation evaluation in time, etc.Strategic management is a complex process, in essence for CE company industrial and special motor industry strategy is a relatively difficult subject in this paper. This industry development strategy is accord with the actual situation of the company, its strategic safeguard measure is operable, but we must attach great importance to the strategy and the strategic management process to deal with the rapidly changing external environment.