Research On Special Vehicle Industry Development Strategy Optimization In Tieling

At present, with the rapid development of infrastructure construction logistics and transport industry,the quantity demanded for special vehicle in domestic market continues to expand. According to prediction, the demand for special vehiclewill rise to 400 million in 2020. The level of research & development and manufacture is improving gradually.The competition in the international market is enhancing incessantly. So the market prospect is rather broad. However because the policy of the special vehicle came into force and related lows & rules issued gradually, it is strict in the quality and technology of the special vehicle products. At present, there is still a big gap in the industrial restructuring across the country.This paper takes the surveyof special vehicle industry development strategy in Tieling and researches the related theories of the special vehicle industry development carefully. And then it finds out the problems in the development of special vehicle base process, such as insufficient industry thickness, the poor guide fore of the leading enterprises, the weak core competition, the deviation in the development and some strategic issues. Through comparative analysis of domestic and foreign strategies, it finds out the reasons for the market original ineffective. Meanwhile, it analyzes the opportunities and threats that the external environment brings to the special vehicle industry development, the advantages and disadvantages of internal environment by SWOT. Then it proposes the strategic optimization scheme of special vehicle in Tieling, to ensure the development vision and long-team goals of special vehicle industry cluster and demonstrate the feasibility. Finally, the paper puts forward constructive suggestions. They refer to the government’s role in the process of special vehicle development, innovating long-term motivation, innovating the soft environment construction and other aspects. These are in order to ensure the development strategy of special vehiclecarry out smoothly.