The Study Of Competitive Strategy Of HeCheng Inspection Company On Value Chain

The slogan of "Have to build road if you make much money" was popular from the last cent ury 90th under the support of national policy, the national highway net has been built on the beginning of this century, it has made great contribution to the economic development. Following the increasing of traffic infrastructure investment, the inspection field of project quality management has also obtained rapid development, and has much opportunity, but there was also much challenges. The inspection marketing is opening in accordance with national policies, many third party inspection company is been encouraging to get into this filed, there are much pressure to current company due to many of competitors are open. At same time, some management mechanisms apply on this field. HeCheng Inspection Company is third party agency, it was founded in 2006, it was obtained certain market position after several years of development, under the surrounding of the complicated and changeable environment for surviving in the fierce competition environment and development, and increase the brand power of influence, it is necessary to study the competitive strategy, build competitive advantage.The article used the theory of competitive strategy and value chain, did some study on current company strategy. In first, analyzed the macro environment and industry competition environment, identify the company faced with the support of national policy and the rapid development of industry of good development opportunities, while also facing tighter industry regulation, competition is becoming increasingly fierce threats. The second, analyzed the opportunities and threat of company, identify the advantages and disadvantages. Then apply EFE matrix and IFE matrix tools, summarize all key impact factors on the external and internal environment, applies SWOT tools to match all key items, obtain alternative strategy, and uses QSPM matrix to get optimalizing strategy. Base on company situation, built the implement plan of strategy. The strategy is as below:Through the optimization of business process, business development, inspection service model innovation, to enhance the quality control and build the information system.The purpose of article is providing reference of competitive strategy of HeCheng Inspection Company; it is also as reference for other similar company.