Shenzhen A Architectural Design Office Development Strategy Research

In the past 30 years, the construction industry in China has obtained the swift and violent development, and the architectural design industry in China has become an important industry. Many famous foreign architecture design companies participate in the Chinese market. Shenzhen A Architectural Design Office is up against the challenges from domestic enterprises of same type as well as the famous foreign architectural design companies. How to develop a strategy for A Office to cope with the challenges becomes its top priority.Based on A firm as the research object, this paper use the related theory, strategic management in the literature research and on the basis of investigation of A firm, reveals, the evaluation of A firm’s strategic management present situation and existing problems;Comprehensive analysis of A firm’s business development macro environment, industry environment and internal conditions, particularly in light of the characteristics of today’s real estate industry development in our country and the current situation of A firm, sum up the firm the development opportunity and challenge, advantage and disadvantage;Through SWOT combination analysis, to identify A firm alternative strategy and strategic transformation basic ideas, and respectively from the overall objectives, development, marketing, human resources, system management and so on several aspects to establish A firm development strategy, and the safeguard measures of the strategy implementation countermeasure has carried on the concrete discussion.A firm’s research, the author of this paper to explore the scientific and reasonable, practical and effective development strategy, to improve its management efficiency and comprehensive strength, cope with the challenge of the future environment and promote its further development, has the reality guiding sense, can be used for reference for similar enterprise strategic research.