Research On The Development Strategy Of KT Architectural Design Company Limited

With the downturn of China's construction market in recent years, construction design enterprises are facing tremendous external pressure. Since 18th CPC National Congress, "Beautiful China" and the new town construction have brought new opportunities for building design industry's development. Under this macro context, the development of rational scientific development strategy for KT Architectural Design Company Limited, Ltd. has a crucial role. According to the actual situation KT Architectural Design Company Limited, this paper is on the basis of its external and internal environment analysis of the development of the strategy, hoping to help the long-term development of the enterprise.In this paper, we use theoretical analysis, questionnaire and case study to make detailed analysis of the development of enterprises, and put forward of the development strategy. The article consists of five parts:The first part is the introduction. This part analyzes the background, significance of topics, literature, main contents, research methods and technical routes. The second part is KT Architectural Design Company Limited s external environment analysis. This part analyzes the macroeconomic environment faced by KT Architectural Design Company Limited, summed up the opportunities and threats. The third part is KT Architectural Design Company Limited's internal environment analysis. The part analyzes company's existing resources and capabilities, puts forward the advantages and disadvantages of KT Architectural Design Company Limited. The fourth part is KT Architectural Design Company Limited Development Strategy formulated. The first section summarizes the KT Architectural Design Company Limited using SWOT analysis, alternative development strategy, the company's future development goals were reasonable position, and to determine the company's development strategy. The fifth part is the implementation of measures to KT Architectural Design Company Limited. Development Strategy. This section details the proposed safeguards concrete measures to promote the development of KT Architectural Design Company Limited and implementation of the strategy.This paper argues that KT Architectural Design Company Limited should be used to reverse the development strategy, specifically from the following four dimensions unfold: First, the market strategy. Actively develop new business radiation area, the gradual development of new markets and areas, strengthen the market influence of radiation and the surrounding area Secondly, the product strategy. Main "smart city" concept of urban architectural design, building and strengthening the green energy efficient building design; what's more, the brand strategy. The official establishment of the company website and micro-channel, micro logging and other public platform, and actively participate in trade fairs and industry conferences, multi-channel to promote the brand building; and finally, asset mobilization strategies. Companies can use crowd funding to raise funds needed for development mode.