The Research On Development Strategy Of H Architectural Design Institute

The Chinese architectural design industry has entered the strategic period of re-shuffling along with the golden ten years development of the real estate market. On the one hand, the world economy has suffered from the global financial crisis, the domestic economy is facing the difficult process of transition and redcing the redundant production capacity; on the other hand rapid urbanization in China promoted the residential, the city commerce, public transportation and related infrastructure of rapid development. Chinese architectural design market is gradually opening to the world with the development of Chinese reform and opening policy, more outstanding foreign architectural design companies is joining the competition of Chinese architectural design market. Opportunities and challenges coexist under the current situation of the architectural design industry.East China Architectural Design and Research Institute Co., Ltd. is a state-owned architectural design institute of a long history, which enjoys a high popularity and reputation in the country. In recent years, East China Architectural Design and Research Institute Co., Ltd engage in capital operation actively and back-door listing to cooperate with Shanghai SASAC’s overall strategic layout in order to the integration of resources. Therefore, in the face of new opportunities and challenges and the key period of the company’s strategic development, it has become an important issue in the development of enterprises how to define its strategic objectives and strategic development direction, and how to maintain the leading position in the architectural design industry and how to actively face the international competition.This paper hopes to use the theoretical knowledge and methods of enterprise strategic management and to combine the actual situation of East China Architectural Design Research Institute Co., Ltd. through the research and comparison of Chinese current architectural design market from macro to micro aspects, from internal to external development environment to establish the development strategy and the strategic development direction of East China Architectural Design Institute...