Reach On Development Strategy Of H Architectural Design Company Under The New Normal

Since 2013, the economy of China has presented "the new normal" that the rate of rise slows down obviously, which appears inevitably when the economy develops to the higher phase. The demand of traditional commercial housing is shrinking, exist simultaneously, both communal facilities and shanty town demand is rising during the urbanization process, which is mingled hope and fear for the architectural design industry.There is a primal problem that how to adapt himself to "the new normal" for H architectural design company, which is a typical architectural design company. The thesis is very valuable for each architectural design company, which makes detailed study and analysis of background of the new architectural design market.Firstly, this paper goes over the external factors with the method of EFE. It sums up that the challenge is an opportunity for the architectural design industry. Next, analysis concentrates on human resource management, technical strength, performance management system, which is very important for an architectural design company. In the meantime it summarizes by using IFE analysis method that the reaction of H architectural design company was qualified to the "the new normal". But, there are many factors that H Company needs to improve, such as engineering business management, business transformation, and salary system. Finally, using the SWOT matrix model, it sums up the approximate goal and the strategy choice. And the emphases and the developing direction of the strategy is how to enhance the advantages of difference-making competitiveness, which is embodied in technological innovation, product development, service level, incentive mechanism and so on. Particularly, the strategy focuses on technological capabilities, knowledge management, and project management, which embodies the corporate culture of "people foremost".