The Evelutation Of Life Insurance Company’s Reputation Risk Of Our Country

With the rapid development of China’s life insurance, the insurance industry is playing a more and more important role in the financial security system. However, the period whcich we rebuild our insurance industry is not long enough. The goal of insurance companies is to capture the market through new product design and advertisement. And they take no care of the service and reputation risk management. Insurance industry has been in a low reputation equilibrium for a long time. The study of the life insurance company’s reputation is an urgent need for the development of insurance company.Reputational risk of life insurance companies is not an isolated risk. It is always along with market risk, credit risk, operational risk and liquidity risk Life insurance company’s problems are manifested in the life insurance company’s dealings with stakeholders, resulting in a negative assessment of the stakeholders of life insurance companies, life insurance companies to bring losses. Reputational risk to the life insurance company’s evaluation, not only provide theoretical support from the perspective of the various stakeholders to explore China’s life insurance company’s reputation for risk management, but also for the life insurance company’s reputation indicates the focus of risk control.This paper is divided into six chapters. The first chapter is the research background and significance, research ideas and methods, and to study abroad reputational risks of insurance companies were then put together. The second chapter of stakeholder theory, asymmetric information theory and agency theory perspective on life insurance companies reputational risk analyzes, the theoretical basis for future study. The third chapter describes the performance of the life insurance company’s reputation risk, and the causes of China’s life insurance company reputation risk are analyzed. Chapter IV select life insurance company reputation risk evaluation index level from shareholders, creditors, level, manager level, staff level, customer level, regulators and the public level, level, life insurance companies and thus build reputational risk evaluation index system. Chapter four listed life insurance company selected as samples, respectively, is calculated using the analytic hierarchy process and reputational risk factors DEMATEL method of support and dependence, to get the final weight of each factor weights by linear weighted, combined questionnaire survey and I collating the data, obtained life insurance companies reputational risk evaluation results. Chapter VI obtained according to the survey results, concluded:reputational risk of life insurance companies, mainly from the staff level and at the level of managers, the public level factors also have an important impact on China’s life insurance company’s reputation risk. The article concludes with a life insurance company to strengthen the reputation risk management suggestions from the perspective of the various stakeholders...