Study On The Influencing Factors Of Jiangxi Residents' Purchasing Life Insurance

In recent years,the insurance industry has received strong support from the state and ushered in a golden period of rapid development.Jiangxi Province,as a province with a large population,has kept up with the pace of development of the Times.The income from life insurance premiums has increased year by year,but the standard-setting country as a whole,jiangxi Province is still in a backward stage,its insurance density and insurance depth are lower than the national average.At this critical moment,how to grasp the characteristics of Jiangxi residents' demand,adjust the layout structure,win the recognition of the market,and break the Bottleneck of growth rate is the primary problem faced by Jiangxi insurance companies.In this paper,the development of life insurance in Jiangxi Province,in the external economy,population,policy established conditions,from the internal personal,life and social factors of Jiangxi residents to buy personal insurance analysis of the factors,found 11 major factors.Then through the empirical analysis,find out the correlation between the factors and Jiangxi residents purchase life insurance.Then the DEMATEL method is used to find out the factors which are both the key influencing factors and the causal factors.In the end,according to the results of the above research,Jiangxi Life Insurance Co.,Ltd.was put forward with suggestions on insurance promotion and security services,requirements for the ability development and comprehensive quality of insurance agents,and suggestions for customer selection.I hope that the above suggestions can play an active role in the development of Jiangxi Life Insurance Market,but also to other areas of the relevant research to bring good reference.