The Business Plan Of Shenzhen Qianyun Q-Sports Club

The rich material life brings a variety of high incidence of chronic diseases, therefore, people get to pay more and more attention to their own health, and be conscious to do body-building exercise for the active prevention of diseases instead of only checking and curing them, with the demand for the health management and the intervention in the way of life. Accordingly the sport health industry comes into people’s daily life, including sport leisure, health leisure and nutrient health care, which promotes social progress and economic development. In China, fitness leisure clubs can be seen everywhere, but the form is usually seen as a single movement, so that we can seldom see a comprehensive sports health service platform. In recent years, with the impact of the Internet thinking, our traditional business model is suffering the unprecedented subversion and reconstruction, fitness industry is no exception. How can we open up a new business operation model under such social environment? With this aim, we’ve planned to establish the Qian Yun Club in Shenzhen, which provides a diversified platform of not only the sports & leisure but also the information exchanging and resource sharing, for the executives from related ICT industry, the mobile Internet industry and creative culture industry, also for the high-level professionals such as hurray, alumni association, Chinese fans and genius Tai Chi Chuan association.This article is in accordance with the requirements in the writing of the business plan, carrying on comprehensive and in-depth discussion, argument and analysis for the entrepreneurial behavior of Qian Yun Club from nine aspects, including the Internal and external environment, strategy formulation, products and services, marketing strategy, the organization, HR management, financial, exit mechanism and the risk assessment, aiming to help the entrepreneurs to clarify operation and management ideas, meanwhile with the comprehensive consideration of various factors, it is providing strong support for Qian Yun Club’s healthy and steady development.Under the prospect market environment, Qian Yun Club is with the advantages of less capital investment, good profitability, short payback period and high feasibility. At present, the establishment of the Club has entered into the preparatory period. We believe that Qian Yun Club will get good return in both the economic and social benefits.