Business Plan Of The Dakang Health Co., LTD

This business plan is related to starting my own business: To health Co., Ltd. is a professional health services company O2 O, which provides convenient reservations on network, and traditional Chinese medicine, health guidance and other health services off network, currently we provide two kinds of products-Chinese herbed-liquor moxibustion and the massage in abdomen,for effective relieving of pain. We will gradually spend the our operating services and products into health industries, to meet the needs for different levels of health products.In 2020,The annual turnover of massage of traditional Chinese physiotherapy products is estimated about 3 trillion CNY. Because there is few the Chinese medicine physical therapy services into customers home, so that a large potential market for Chinese medicine therapy products is not meet. Chinese medicine therapy products have high prices for single passenger,high frequency,high degree of user acceptance characteristics, short industrial chain, and they naturally easy to combined with network. therefore Massage O2 O appear and grow rapidly, now the industry product homogeneity, price subsidy war in first-tier cities are frequent, while the second tier city such as Harbin is a massage for O2 O enterprises to meet the potential needs of the market.Through the analysis Harbin market, we target middle-aged government officials and cadres of state-owned enterprises for their higher affording ability, by comparing with the common market similar products, sending health to "civil public servant living district" lined experience with mobile terminal, PC terminal, TV and other terminal, convenient online ordering procedures physiotherapy products, to build O2 O closed chain. After the market understanding and recognition of the product, we take customer perceived pricing and skimming pricing to gain more profits.Based on the research of team operation mode, this paper makes an organic combination of marketing talents, online operations personnel, and massage technology development talents, especially to solve the problem of how to play the positive role of the massage, design reasonable incentive and assessment system to attract talent, maintain high level of service and stability, etc..In accordance with the principle of prudent accounting for financial forecasting, It is same important to form a copy of the business model and to evaluate the risk and countermeasures for our addressing the problem.