The Business Plan Of Jixiang Health Service Company

As people pay more attention to health,keeping in good health has become a hot and even fashionable topic.Because of the low threshold of the industry,there are endless Chinese medicine physiotherapy centers or health care centers,and there is still a lack of industry standards and effective supervision.In particular,uneven technological level and service quality lead to a large number of failures and new entries to the market every year,and they are developing rapidly.In such an environment,if we have core technology competitiveness,physiotherapy centers are still easy to survive.Through macroeconomic,policy and cultural analysis,as well as subdivision of health care market analysis,this paper clarifies the market development trend and scale.Through questionnaires and field surveys,we can understand the needs of customers.Through five-force model and SWOT analysis,we can identify the strengths and weaknesses of "Jixiangjia" project and formulate a competitive strategy.Then,through commercial canvas,we can draw up a strategic blueprint,determine the organizational structure and operation mode of the company,and formulate a marketing plan.Finally,the project finance is analyzed,the input,cost and income are estimated,the profit and loss statement,cash flow statement and balance sheet are made,and the net present value of the project,investment recovery period and internal rate of return are calculated.Through sensitivity analysis,the risk is predicted.Finally,the feasibility of the project is strongly demonstrated.