Research On The Investment Strategy Of The P2P Network Lending Platform Based On

In recent years, P2 P net loan with its super high annual yield, development is unusually hot, has become an important channel for many investors choose investment. At the same time, it also has exposed many problems, such as the P2 P platform the boss run away, close down platform, platform from the melting occupied, investors is difficult, lack of supervision vacancy. This article embarks from the P2 P investment perspective, in-depth analysis from the macro, meso, micro and case, and so on the different facets of P2 P investment unpopular causes, trends, characteristics, influence factors, some typical cases, gradually revealing the various problems facing the current P2 P investment, analyses and extracts the P2 P network lending platform investment strategies based on the practical and effective.On the macro level, according to statistics, savings in our country residents in 2013 has exceeded 40 trillion yuan, public investment has been provided with the material base and possibility, in China P2 P investment and other kinds of investment rate of return, in safety, liquidity has been greatly developed, odd high income plus P2 P investment finance rate, these have formed the important reason of P2 P investment hot. The average annual yield respectively in the 8-20% range of P2 P investment, through high bonus system can reach 30-50%, yields so high, attracted a large number of investors will be not at all surprising. Middle, analysis of the research status, trends and characteristics of P2 P investment in china. Real time information is mainly based on the P2 P third party information platform of net credit home and packing credit to provide P2 P platform, respectively, to our country’s situation and quantity, in-depth analysis of P2 P standard, the number of investment, investment interest, the transaction amount, etc. And carries on the forecast to our country P2 P investment trends, think P2 P investment gradually increased in number and stabilized platform, Admiral, number of investors will also continue to increase investment, interest rates will gradually stabilize in between 8-20%. In addition, our P2 P investment in addition to feature high profits, and principal guaranteed commitment, lower operating costs, shorter cycle and convenient operation etc.. The micro and the case, the influence factors of China’s P2 P investment and the actual case to analyze, successful case selection of P2 P investment, more in-depth study selected typical cases of failure analysis on P2 P investment.Based on the above analysis and research on the layers of depth, this paper argues that, in many problems of P2 P investment, the biggest issue facing investors is: the P2 P platform boss run away. Because the P2 P platform boss once run away, all about investment and financing of the data and information will be difficult to obtain, even unable to get. Aiming at this problem, this paper in the sixth chapter intends to study and formulate strategies: selection of platform and standard of China P2 P investment, and assisted by the diversification strategy of P2 P investment risk response strategy and P2 P investment, this is also the innovation of this paper.Finally, P2 P investors can choose according to the strategy of platform and standard P2 P investment, especially investment selection strategy in P2 P platform, P2 P platform of judge whether the boss run away, combined with their own actual situation, the investment will not run away P2 P platform, P2 P platform may run away rejected, gain a high yield of P2 P investment. Have practical significance, important to P2 P investment and financing lenders such as the majority of the practical and theoretical significance.