Study Of XX Telecom Network Department Of Precision Marketing Based On User Behavior

This paper first introduces the topic of the research background, purpose, significance and content, describes the related concepts of large data, user behavior, the accurate marketing and the theoretical foundation of XX Telecom network, Department of precision marketing based on user behavior discussed a full range of. The full text of the "4C" theory as the basis, in order to XX Telecom website analysis system, business database and sample survey data for the support, according to the "user, product, promotion, service" four fully tap the behavior characteristics of XX Telecom Network office user, and then through the summary, get XX Telecom Network office basic precision marketing model of user based on the behavior. Finally, on the basis of the model, combined with the office of XX Telecom network specific operation situation, put forward the accurate marketing strategy based on user behavior.