Research On Precision Marketing Of L Telecom Based On Big Data

L Telecom is one of the three major telecom operators in China and provides customers with comprehensive information services including fixed telephones,mobile phones,Internet access,and various telecom value-added services.As the space for mobile subscribers'incremental market continues to decrease and the growth rate has slowed down in recent years,the mobile Internet OTT business has grown rapidly,the development model of relying solely on new customers to drive revenue growth has been weakened.Faced with such a fierce competitive environment,how to better understand the needs of customers,to enhance customer perception as the core,to launch products more interested in customers,to keep existing customers at the same time,to attract more new customers,Is a topic that L Telecom is exploring in depth.In recent years,big data technology and applications have brought new enlightenment and reflections to various industries.L Telecom took the lead in domestic telecom operators to complete data collection in the entire network,and has initially formed a big data precision marketing model through exploration.Big data precision marketing is a meticulous and systematic project.It is a process in which data,technology,ideas,and implementation of projects are organically combined to gradually form capabilities.It cannot be accomplished overnight.L Telecom has used big data for precision marketing.It has played a certain role in responding to fierce market competition,and it has also achieved some effects on stock customers retention.However,in the process of promoting accurate marketing strategies,some problems that need to be solved in terms of technology,business model,organization and management have also been discovered to improve the accuracy and efficiency of precision marketing.This article uses a combination of practical research and theoretical research,combines precision marketing theory with the research of L-Telecom's precision marketing strategy,and analyzes the current situation and problems of L-telecom's precision marketing in light of specific cases,and puts forward specific optimization and Safety precautions on this basis.This article attempts to explore the precision marketing of L Telecom from a brand-new point of view,and proposes that with the full-scale promotion of periodic precision marketing,the scene-based intelligent marketing based on real-time dynamic data analysis is more accurate in precision marketing.These marketing methods need to be implemented on the support of big data technology as soon as possible.By this,the core of precision marketing "to strive to achieve customer-centric,capture customer needs,adapt quality products,enhance customer value." can better reflected.For L Telecom's precision marketing,there are few existing systems researches.This article analyzes the current status of L Telecom's precision marketing,proposes constructive improvement measures,and displays through specific marketing cases,which can be used as a reference for corporate marketing planning.Be of strong practicality and landing ability,it also can provide reference for the precision marketing of other telecom operators.