Research On Marketing Strategy Of Shenyang S Lighting City Field

In recent years, all over the country construction such as bamboo shoots after a spring rain like lighting market is emerging, from street economy to mass times, stores are emerging wave, rely on rent for the control lever, with the S Lighting City strong in Shenyang, Shenyang and northeast area for the lighting industry to greatly promote the major lighting stores of transformation and upgrading.From the macro environment, the real estate purchase limit policy execution time more long, for the lighting industry hurt more deeply; from the development of the market, any industry would be scarce, after rapid development, saturation, the survival of the fittest, normal demand process; from the economic environment, many entrepreneurs to vote funds, its very increases in the consumer’s cost of living. The so-called "clip road meet the brave victory", how to delineate the site, to seize the market? How to build a strong market, a breakthrough? Then, lighting stores also how will usher in a "excitement"? The change is be imperative. Therefore, how to from the competition of the market competition is day break successfully become the urgent problem to be solved, is also the Shenyang S lighting city marketing mode research topic.The focus of this paper is to Shenyang S Lighting City as the object, depth of the Shenyang professional lighting market marketing strategy from two aspects of theory and practice. This paper first introduces the basic situation and the existence of sale of Shenyang S Lighting City problem, also on the macro environment analysis, and through the SWOT analysis of Shenyang S Lighting City threat and opportunity, reasonable and accurate positioning in the market segmentation based on. Finally, taking the marketing theory as the foundation, carries on the comprehensive analysis, the combination of marketing strategy formulation of product, price, promotion, service. The final adjusted according to actual situation of Shenyang S Lighting City, to ensure that the Shenyang S lighting city marketing strategy can be implemented effectively.Hope that through this analysis and research, provide the feasible marketing strategy for Shenyang S Lighting City in the increasingly fierce competition in the market, and provide a valuable reference for other professional lighting stores in Shenyang area.