Marketing Strategy Research Of Kingdee Co., Ltd Shenyang Branch

In the global marketing competition, the more effective way to develop ourselves is to participate in and win it, However, the management of the enterprises is the most important of all, ERP is just what you need, It is one of the most effective and widely used management methods. And Kingdee Company is the leader supplier of ERP, Kingdee CO., Ltd Shenyang Branch charges Liao Ning ERP marketing's development and service, Under the condition of custom market in the modern economy, marketing is nearly the whole task and duty, Therefore, marketing is the main duty of an enterprise, Shenyang Branch must research the marketing deeply and use the marketing strategy management to guide its course and enquire advantages.Based on the elementary knowledge of marketing management, it describes the macro-environment and industry environment of the company and combines the current situation with it, It analyzes the market opportunity and threat of the branch company; It describes internal environment, then, concludes the advantages and disadvantages; SWOT was used in the analysis of the outer environment and inner conditions, furthermore, it sets the goal and segmentation,targeting,positioning of the marketing and points out the strategy of marketing competition and association; The method of the enforcement about selling and marketing is also included in it.The article produces the marketing strategy of Shenyang branch companies in the sharp competition, hope it will benefit the company and bring out other new thoughts into the working of relevant software enterprises.