Research On Competitive Strategy Of KT Company Logistics Project In Colleges And Universities

Since the reform and opening up, China’s market economy, showing a rapid development momentum, the network transaction with getting like a raging fire. Therefore, express industry in the country is like bamboo shoots after a spring rain as quickly rise from scratch, from small to large, appear, such as the wave of strikes like express company in China development is very intense, I do not know how many times more than the same period in the domestic GDP production value growth rate. The quantity and scope of network business transactions in China from the 2008 to a volcano eruption like speed rapidly expand, the express delivery industry along with the massive surge in demand. However, now, although China has thousands of express enterprises, but these enterprises are generally small scale, poor strength, the quality of staff is not uniform and lack of scientific and effective management and a series of problems, only a few scale billion express enterprise strength and development of comparative super group. Such a large amount, small scale of express industry status indicates that the express enterprises must be integrated, enterprise reorganization of resources as soon as possible, means that the industry will become more intense competition. Different strategies have different express enterprise implementation, development of express enterprises use the right strategy quickly and quickly became the industry’s leading enterprises, like the wind express. Some enterprises have not mastered accords with the strategic policy of the development of the new era, the enterprises of disorder, like stars jibian this small express enterprises quickly eliminated by the times. So, with the right competitive strategy of enterprises is undoubtedly the key problem of express enterprises really rise in express delivery industry.This article deeply analyzes the competition strategy question, in the Internet under the thinking of new terminal logistics company--KT company first, starting from the basic theory of competitive strategy, to the overall situation of KT company’s internal and external environment including the specific research, and according to KT company’s environmental analysis method using SWOT matrix analysis of development strategic alternatives strategy for the company, using the QSPM matrix analysis method to determine the final difference stratagem policy as a solution of competition strategy for KT enterprise.